commercials

SCOTT: FOUR CAMPAIGNS

Selected campaign work launching through 2026–27.

Four campaigns / Lead Creative + Director

A multi-campaign collaboration spanning SCOTT's RC performance world across bike, running and apparel. I developed and directed four interconnected campaigns, creating a shared visual language while giving each its own story, rhythm and identity.

Originally developed while I was at Cut Media, I continued the work directly with SCOTT following the company's closure, leading the creative & direction alongside a lean freelance production and post team through to delivery. Production was built across interconnected shoot blocks at SCOTT HQ, studio, mountain trails, athlete training camps and World Cup race environments, allowing assets for multiple campaigns to be captured simultaneously.

RC BRAND

born from the fastest. built for your fastest

A brand platform exploring what SCOTT's Racing Concept badge really represents: the culture, craft and continual refinement behind its highest-performance products. Told through athletes, engineers, mechanics and the products themselves, the films move beyond race results to the mindset and process behind performance.

SPARK RC BIKE LAUNCH

speed becomes instinct

A campaign for SCOTT's flagship XC platform combining immersive documentary, technical storytelling and more emotive launch films. Rather than treating technology as explanation alone, we connected engineering with the lived experience of speed: training, testing, refinement, pressure and the continual pursuit of becoming better.

ss27 apparel collection

Bringing the Centric RC helmet, MTB Ultimate RC shoes and RC apparel together as one performance system. The campaign moves between controlled studio precision and the physical reality of riding, showing how the same RC principles of intent, engineering and performance extend into everything the athlete wears.

MY27 RUNNING

Two shoes. Two energies. One practice.

A running campaign built around the duality of effort and reward. Trail RC embodies discipline, technical focus and the work; Ultra RC carries freedom, clarity and the feeling that work unlocks. Together they form two sides of the same continual process of growth.